National Farmers Federation
Three programs for the peak farm body. A farm gap year that placed 250 school leavers. A tax campaign that got the policy dropped. A public case for farming that reached 1.6 million people.
Programs that move people.
Designed, built and run on the ground.
A Walkley winning consultancy led by senior journalists from BBC, Guardian, ABC. Programs, advocacy, reputation. End to end campaign development, management and media.
- TRT World
- MHP Group
What we do
Programs and Campaigns
When the job is to get a lot of people to act.
Program design and delivery, behaviour change, stakeholder engagement, member mobilisation.
Reputation and Risk
When something has gone wrong, or is about to.
Crisis communications, issues management, regulatory engagement, spokesperson preparation.
Narrative and Content
When the story has to be shown.
Editorial strategy, video production, campaign delivery.
Selected work
Downer Zero Harm
Three years inside Downer's rail workforce. Workers wrote and fronted the films. 476 of them answered the survey.
AFL Connect
A season of event films for the AFL's business network. Members turned up in record numbers.
KONG
Product films fronted by KONG's CEO and ambassadors. Cut for retailers and the public. Used across KONG's global network.
Clients
"I saw my ideas come to life better than I imagined." Brendan Poile, GM Zero Harm Operations, Downer
"Snappy campaign that grabbed attention and got the message across." Stacey Davidson, Media and Communications General Manager, National Farmers Federation
"Their work has allowed us to showcase the value of our member experience visually and authentically." Charlie Cormack, AFL Connect Manager
"Their recommendations showed an agency that really listened to our brand briefs and understood what we wanted to achieve." Natarscha Lunde, Head of KONG Company Australia
Live now
Boots on the Ground
Turns footy and netball clubs into a paid farm work pipeline, rewarding local clubs for every worker who gets on the field. Season One starts February 2027.
bootsontheground.com.auStreetValue
Turns Melbourne's delivery fleet into a media network. Advertising on rider bags, recruited and run on the street.
streetvalue.auHCN is the consultancy of Marcus Thompson. Walkley Award winner for ABC broadcast journalism. Brexit and COP21 correspondent at the BBC. Commissioning Editor at The Guardian. Global Head of Centre of Excellence at MHP Group, running 80+ staff across EMEA and APAC. GAICD. PRINCE2.
About HCN