Every engagement is led by Marcus Thompson. Production sits inside the third practice, not beside it. It is there for the moments when the story has to be shown.
When the job is to get a lot of people to act.
Program design and delivery. Behaviour change. Stakeholder engagement. Member mobilisation. Coalition building. Public affairs campaigns that move a decision, not just a conversation.
Evidence: AgCAREERSTART. Super Tax. Keep Farmers Farming.
When something has gone wrong, or is about to.
Crisis communications. Issues management. Regulatory and government engagement. Media strategy. Spokesperson preparation by people who have sat on the other side of the microphone.
Evidence: Enervest cross jurisdictional regulatory response. Downer Zero Harm.
When the story has to be shown.
Editorial strategy. Brand voice. Campaign delivery. Video production, end to end, when the brief calls for it.
Evidence: AFL Connect. KONG. Downer content series.
