Downer Zero Harm
Three years inside a rail workforce. Safety culture built as a program, not printed on a poster.
continuous program
voluntary survey responses
named video the strongest element
The situation
Downer runs rail operations where the gap between a safety rule and a safety habit is measured in incidents. Posters and inductions were not closing it. The workforce needed to see its own people make the commitment.
What HCN owned
The program over three years: strategy, the content series, and the workshops where workers put their own commitments on camera. Each year built on the last rather than starting again.
What happened
476 workers answered a voluntary survey about the program. 46 percent named the video series as the element that landed hardest. Downer named the program its new internal benchmark.
Who said so
"I saw my ideas come to life better than I imagined."Brendan Poile, GM Zero Harm Operations, Downer