AFL Connect
The AFL's business network needed members in the room. Content built for members, not sponsors, filled it.
Record
member event turnout, 2025 season
The situation
AFL Connect brings the league's commercial members together through a season of events. Turnout is the measure that matters, and turnout follows whether members think the room is for them.
What HCN owned
The content program for the season: event storytelling, panel coverage and member facing pieces that gave people a reason to come to the next one. Delivered in partnership with the AFL.
What happened
Record member event turnout across the 2025 season.
Who said so
"Their work has allowed us to showcase the value of our member experience visually and authentically."Charlie Cormack, AFL Connect Manager