KONG
Production end to end. Films led by the people who know the product, for retailers and consumers at once.
Global
deployment
2
audiences from one shoot
The situation
KONG Australia needed content that worked in two rooms: the retailer briefing and the consumer feed. Long form for one, short form for the other, from a single shoot.
What HCN owned
The whole production. Creative recommendations against the brand brief, filming with the CEO and brand ambassadors, and post. This is the practice that sits underneath the strategic work, shown on its own.
What happened
Long and short format films shared with retailers and consumers, and deployed across KONG's global network.
Who said so
"Their recommendations showed an agency that really listened to our brand briefs and understood what we wanted to achieve."Natarscha Lunde, Head of KONG Company Australia