More Members & More Influence

From Paddock to Prime Time: How NFF Members Became the Voice of Australian Agriculture

Challenge

How do you make farmers’ voices impossible to ignore in a country where city stories usually win the spotlight?

Our Solution

  • Created “Keep Farmers Farming”—a member-powered campaign that put real farmers at the centre of the national story.
  • Produced animated explainers, rapid-response content, and shareable toolkits, empowering members to shape public debate and reach new audiences.


  • Mobilised the NFF community—farmers, families, and advocates—to lead the conversation, not just follow it.

Outcomes

1.6 million+

campaign impressions

80,000+

social interactions

7,100+

media mentions

Thousands

of member stories shared and amplified across every platform

Surge

in policy engagement, public recognition, and cross-sector partnerships

Farmers

featured in ABC, The Weekly Times, and mainstream media

What Changed?

  • NFF members became a national voice bridging the city-country gap.

  • Farming stories, issues, and wins reached millions who’d never heard them before.

  • NFF now leads the conversation on rural issues, not just responds to it.

Ready to put your community at the centre of Australia’s story?

Lets Talk